tvScientific by Pinterest Debuts Creative Advisor, a Predictive AI Tool for Continuous TV Ad Creative OptimizationtvScientific by Pinterest, the performance TV advertising platform, today announced Creative Advisor, the industry's new AI-powered creative optimization tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximize the effectiveness of their media investment.
Performance TV Becomes Advertising’s #1 Investment Channel as Marketers Navigate AI Disruption, Rising Costs, and the Fight for Attention
tvScientific, the most sophisticated advertising platform for Performance TV, today released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry.
tvScientific Granted Patent for TV Outcome Optimization Technology
tvScientific, the leading performance advertising platform for connected TV (CTV), today announced the approval of a new patent continuation of our issued patent covering Scientific System and Method for Optimizing Television Advertising. tvScientific’s patented technology automatically optimizes TV advertising to meet advertiser-declared outcome goals, including cost per sale, cost per app install, cost per website visitor, cost per call, etc.
tvScientific Announces Shannon Jessup as Chief Revenue Officer
tvScientific, a Connected TV (CTV) buying and attribution platform, announced today the appointment of its new Chief Revenue Officer, Shannon Jessup, former Global Chief Revenue Officer for Tapjoy, a leader in mobile performance advertising and app monetization. Jessup is a sales and marketing executive with a 20-year track record of top performance within advertising, mobile, gaming, and SaaS companies. Prior to her role with Tapjoy, Shannon was the Head of Sales and Business Development for CJ Affiliate, the world’s largest performance marketing platform.
