Articles from AdImpact

AdImpact, a leading advertising intelligence company, today announced the launch of AdMo+, an expansion of its existing television intelligence platform designed for the evolving political landscape.

AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political.

AdImpact, a leading advertising intelligence company, today launched an industry-wide TV intelligence platform, building off the foundation established by AdImpact’s political advertising intelligence, that brings broadcast, cable and CTV advertising and market intelligence at the local level to advertisers across industries.

AdImpact, the world’s only integrated ad intel and viewership datasets that contain local broadcast, local cable, and CTV, and Google, today announced a whitepaper, “Tipping Point: How the Shift of Live Sports to Streaming Is Accelerating the Growth of CTV Advertising,” which looks at the changing television landscape and how shifting live sports viewership trends will impact political television advertising.

Political ad spend is expected to reach $10.2 Billion in the 2024 election cycle, surpassing the $8.9 Billion spent in the 2022 election cycle and the $9 Billion spent in the prior Presidential election cycle of 2020, according to AdImpact.