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Articles from Maui Jim

Maui Jim Captures the Essence of Adventure and Connection in the New Vibrant Spring-Summer Advertising Campaign
Maui Jim, premium brand of polarized sunglasses now part of Kering Eyewear portfolio, unveils its new global advertising campaign, Color You Can Feel 2—a renewed invitation to experience the world with even more vivid and vibrant details. Set against breathtaking natural landscapes, the campaign transports the audience into a world of brilliant colors and joyful shared moments, reaffirming the brand's commitment to enriching outdoor experiences and human connection.
By Maui Jim · Via Business Wire · February 10, 2025
Maui Jim and Oracle Red Bull Racing Prepare for an Exciting Journey Together Through a New Multi-Year Partnership
Maui Jim and Oracle Red Bull Racing are thrilled to announce a new multi-year partnership, building on the strong foundation established through Maui Jim's collaboration with Red Bull Global Sports, which began in 2024. This partnership marks an exciting new chapter in a shared journey across sports and performance and, starting from the 2025 Formula 1 season, Maui Jim will provide its renowned superior eyewear technology to the entire Oracle Red Bull Racing team.
By Maui Jim · Via Business Wire · January 27, 2025
Lydia Ko Joins the Maui Jim ʻOhana
Maui Jim and 2024 Olympic gold winner in women's golf Lydia Ko announce an exciting two-year partnership. As an official brand ambassador, Ko will experience Maui Jim's high-performance sunglasses on and off the course, showcasing a game advantage to active golfers and a broader audience of open-air sports enthusiasts.
By Maui Jim · Via Business Wire · January 24, 2025
Color Beyond the Holidays With Maui Jim
This holiday season, Maui Jim invites you to discover their latest gift guide: a curated selection of its PolarizedPlus2 sunglasses, designed to brighten every adventure with UV protection, glare elimination and a renewed experience of color.
By Maui Jim · Via Business Wire · November 21, 2024
Get Hooked on Maui Jim’s New Fishing Style, Keha
Maui Jim set sail on a fishing adventure with the launch of its first activity-specific performance-inspired sport style, Keha 663 and its Asian Fit counterpart Keha Asian Fit 664, on October 8.
By Maui Jim · Via Business Wire · October 24, 2024